Brand + Missionline = Brand Bracketing
CuratedBranding.com - MakePeopleFeel.com
Branding incorporates memory, understanding and feeling. To gain pre-eminence advertisers must establish indelible recall, deliver brands promises and be trusted best. Today Dot-com identity has become integral to brand dominance, thus it is no surprise that many brands have grown too big for a single domain name. NBC.com developed TogetherWeMakeFootball.com and TheMoreYouKnow.com by bracketing brands with web addresses just as Astra Zenica ensures that Nexium is remembered as the PurplePill.com, Raymond James offers LifeWellPlanned.com and Chick-Fil-A serves up GrilledLove.com.
Alternative domain names support brand identity, promote brand understanding and perfect brand awareness. By adding a secondary web address a brand will gain exponentially: