the ultimate endorsement
In her 2013 AdWeek article The Death of the Tagline: Flexible branding is the new name of the game, Denise Lee Yohn concluded that in order to survive, taglines must evolve into concise mission statements. In fall of 2013, the NFL mounted "Together We Make Football", a drive to lead straight to the Superbowl. Joined in rapid succession by 'GrilledLove.com',' LifeWellPlanned.com' and 'UpForWhatever.com' campaigns, the marriage of mission statement tagline and dot-com begged for a label, art consultant Aldis Browne gave it one, and 'Missionline' entered the lexicon.
The goal of advertising is to drive to action. Over the past century media and method have evolved, but the
formula for successful marketing has never wavered: tell it - yell it - sell it.
IMPACT OF MOBILE ADVERTISING
As technology advanced, the radio bellboy's cry of "Call For Philip Morris" evolved, first to visual messages produced for television, then to advertising designed for computer banners and LED billboards. Today, ads that compete for space as small as a watch face or mobile phone must be both memorable and interactive - witness Enterprise Rent-a-Car "DrivingFutures.com". The evolution of concise missionline advertising is hardly surprising; this year's $36 Billion mobile advertising market is estimated to top $60 Billion by 2016.
MISSION AND BRAND AS ONE
A MissionLine conveys brand promise and mission in a memorable way. Nothing surpasses recall in effecting successful cross-platform advertising. Whether read, seen or heard, dot-com missionlines are easy to remember. They invite trusted curation that identifies only quality - can be redirected to open any web address - allow MMS and SMS marketing - generate brand-lift and enable direct response - support hashtags - and provide compelling dot-com identity, whether for established websites, social media pages, Tweets, networks hosting TLDs, or videos. Branding promises, taglines develop the big picture, dot-com is iconic. United they become Missionlines - defining Online-Missions.com with the ultimate enorsement.
California based MISSIONLINE founder Aldis Browne has curated more than 3,950 dot-com web addresses. The business model, the brands, and the domain name portfolio are available for sale or joint venture.
1915 Masthead: "All The News That's Fit To Print"
1925 Poster: "Cut Your Costs, Buy A Ford"
1935 Packaging: "Snap! Crackle! Pop!"
1945 Radio Ad: "Be Happy, Go Lucky Strike"
1955 TV Commercial: "Duz Does Everything"
1965 Motto "The Happiest Place on Earth"
1975 Jingle "Things Go Better with Coke"
1985 Slogan "Don't Get Mad - Get Glad"
1995 Catchphrase "Got Milk?"
2005 Tagline "What Happens In Vegas Stays in Vegas"
2015 Missionline "SweatWithTheBest.com"