The majority of shopping carts are abandoned before any purchase is consummated, and the rate is rising. The reasons are numerous, however comparative price shopping is the most common.   Interruptions can result in forgotten brand names and promo codes, and often shoppers intending to return simply lose their way. 

By establishing recall, shopping sites identified by Missionlines address the challenge of how best to 'deabandon' a shopping cart - to bring consumers back to a webpage - RECALL. When further retargeted as reminder texts, emails, or phone messages, Missionlines can invite shoppers to return to their carts with unforgettable dot-com clarity.


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Abandonment rates:

  62.30% according to Fireclick in 2014
  69.20% according to Vibetrace in 2013
  74.00% according to Barilliance in 2013
  67.41% according to Coremetrics / IBM in 2013
  78.00% according to AbandonAid in 2013
  60.32% according to Triggered Messaging in 2013
  74.23% according to SaleCycle in 2013
  75.00% according to Listrak in 2013
  67.00% according to Comscore in 2012
  80.30% according to Rejoiner in 2012
  61.85% according to Coremetrics / IBM in 2012
  74.76% according to Fireclick / DigitalRiver in 2012
  76.00% according to Listrak in 2012
  72.31% according to Fireclick / DigitalRiver in 2011
  62.31% according to Coremetrics / IBM in 2011
  72.00% according to SeeWhy in 2011
  71.00% according to SeeWhy in 2010
  55.00% according to Forrester Research & Shop.org in 2010
  63.68% according to Coremetrics / IBM in 2010
  69.38% according to Fireclick / DigitalRiver in 2010
  62.14% according to MarketLive in 2009
  71.00% according to Forrester Research in 2009
  63.19% according to Coremetrics / IBM in 2009
  68.00% according to SeeWhy in 2009
  62.01% according to Coremetrics / IBM in 2008
  61.36% according to Coremetrics / IBM in 2007
  59.80% according to MarketingSherpa in 2006

Average: 67.91% abandonment rate


deAbandon Shopping   Carts